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Don't let change slow you down.

Businesses work with Supertube to help their teams thrive in the AI era.

Introducing Supertube

We're not your typical change management partner.

In today's fast-paced business environment, staying ahead of technological advancements is crucial. However, the rapid integration of AI can pose significant challenges, potentially slowing down operations and overwhelming teams. At Supertube, we believe that change shouldn't be a barrier to success. Instead, it should be an opportunity for growth and innovation.

What makes us different?

Pioneering Sustainable Change

Lasting transformation demands a delicate balance: interventions that are both familiar and innovative. Drawing on years of experience with leading brands, we've mastered the art of crafting creative, high-impact strategies that drive meaningful behavioral change.

Our progressive approach ensures that new practices don't just take hold—they become integral to your organisation's culture.

Tailored Adoption Strategies

AI integration hinges on individual mindsets. While some team members eagerly embrace innovation, others may hesitate.

Our approach goes beyond one-size-fits-all programs. We pinpoint each person's position on the adoption curve, delivering precisely timed, personalized interventions to ensure smooth transitions and maximize engagement across your entire team.

On-Demand AI Assistance

Traditional intranets often fail to engage employees effectively.

Our solution brings support directly to your team's preferred communication channels. Our AI assistant integrates seamlessly with MS Teams or Slack, providing instant, conversational access to the information and guidance your staff needs. This accessible approach ensures higher engagement and smoother adoption, revolutionising how change is implemented and supported in your organisation.

Engaging Communication for the Modern Workforce

Your team members are digital natives, fluent in the languages of TikTok, Instagram, and YouTube. Why should internal corporate communication lag behind?

We bridge this gap by crafting content and workshops that resonate with today's employees. Our approach blends relevance—deeply understanding our audience—with impact—delivering messages through creative, memorable channels that drive real change.

Meet the Team

We're a small, experienced team that has worked on building and evolving teams and clients from the inside and outside. We collaborate with a network of experienced industry professionals that are brought in when the need arises.

Wesley Avatar

Wesley Fredericks

Co-founder & Change Agent

Previously: Virgin Active, Red & Yellow School, Woolworths

Scott Avatar

Scott Gray

Co-founder & Simplifier

Previously: Virgin Active Group, Quirk, BMW SA

Your AI Transformation Partner

We guide organisations through seamless AI adoption, unlocking new levels of productivity and efficiency. Our expert coaches inspire and align teams at every level, from C-suite to front-line staff.

Navigating change can be challenging. Our targeted approach identifies where your people are on the adoption curve, then deploys tailored strategies to overcome obstacles and accelerate progress. With Supertube, your AI ambitions become reality.

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