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Don't let change slow you down.

Businesses work with Supertube to help their teams understand, embrace, and implement AI.

Introducing Supertube

We're not your typical consultancy. management partner.

In today's fast-paced business environment, staying ahead of technological advancements is crucial. However, the rapid integration of AI can pose significant challenges, potentially slowing down operations and overwhelming teams. At Supertube, we believe that change shouldn't be a barrier to success. Instead, it should be an opportunity for growth and innovation.

What makes us different?

Pioneering Sustainable Change

Lasting transformation demands a delicate balance: interventions that are both familiar and innovative. Drawing on years of experience with leading brands, we've mastered the art of crafting creative, high-impact strategies that drive meaningful behavioral change.

Our progressive approach ensures that new practices don't just take hold—they become integral to your organisation's culture.

Tailored Adoption Strategies

AI integration hinges on individual mindsets. While some team members eagerly embrace innovation, others may hesitate.

Our approach goes beyond one-size-fits-all programs. We pinpoint each person's position on the adoption curve, delivering precisely timed, personalized interventions to ensure smooth transitions and maximize engagement across your entire team.

AI Training and Coaching

The first step is to move from zero to 1. We help you get there.

Supertube offers a range of training and coaching options to help your organisation get started with AI. Our AI Driver's License is a full-day workshop that will give your team the skills to become AI-ready. We've run the session for organisations of all sizes, from startups to large multi-national corporates. We also offer a range of executive sessions such as the AI Leadership Accelerator, the AI Scenario planning workshop and the AI Readiness Radar™.

AI Knowledge Management System

Traditional intranets often fail to engage employees effectively.

Tube brings support directly to your team's preferred communication channels. Our AI assistant integrates seamlessly with WhatsApp MS Teams or Slack, providing instant, conversational access to the information and guidance your teams and customer need. This accessible approach ensures higher engagement and smoother adoption, revolutionising how change is implemented and supported in your organisation.

Meet the Team

We're a small, experienced team that has worked on building and evolving teams and clients from the inside and outside. We collaborate with a network of experienced industry professionals that are brought in when the need arises.

Wesley Avatar

Wesley Fredericks

Co-founder & Change Agent

Previously: Virgin Active, Red & Yellow School, Woolworths

Scott Avatar

Scott Gray

Co-founder & Simplifier

Previously: Virgin Active Group, Quirk, BMW SA

Your AI Transformation Partner

We guide organisations through seamless AI adoption, unlocking new levels of productivity and efficiency. Our expert coaches inspire and align teams at every level, from C-suite to front-line staff.

Navigating change can be challenging. Our targeted approach identifies where your people are on the adoption curve, then deploys tailored strategies to overcome obstacles and accelerate progress. With Supertube, your AI ambitions become reality.

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